BUSN 319 Week 1 DQ 1

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BUSN 319 Week 1 DQ 1

The 3M Post-it Highlighter case presents a number of issues in marketing. Let’s get a robust discussion going around the following questions:

 

  1. How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter?

 

  1. How were the ideas important to the success of the products?

 

  1. What are the opportunities/threats for 3M to take the Post-it Highligher international?

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