BUSN 319 Week 3 DQ 1

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BUSN 319 Week 3 DQ 1

Rollerblade: Skates to Go Where You Want to Go. Please discuss the following questions relative to the Rollerblade case:



  1. What trends in the environmental forces (social, economic, technological, competitive, and regulatory) work for and/or work against Rollerblade’s potential growth in the 21st century?


  1. What kind of focused communication and promotion actions might Rollerblade take to reach the Fitness/Recreation segment?


  1. What are some of the criteria Rollerblade should use to select countries to enter?

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