BUSN 319 Week 4 DQ 2

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BUSN 319 Week 4 DQ 2

Be sure to view the video in this weeks lecture on the BMW product life cycle before joining the discussion:
Compare the product life cycle described by BMW for its cars to the product life cycle shown in Figure 11-1. How are they similar? How are they dissimilar?

Based on BMW’s typical product life cycle, what marketing strategies are appropriate for the 3 series?

Which of the three ways to manage the product life cycle does BMW utilize with its products?

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