BUSN 319 Week 6 DQ 1

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BUSN 319 Week 6 DQ 1

Integrated marketing communications plays a vital role in the promotion element of the marketing mix. The following discussion will help you deepen your understanding of promotion:



  1. What characteristics of Las Vegas visitors suggested that an integrated marketing communications campaign would be necessary?


  1. Why did the Las Vegas convention center shift from product advertising to brand marketing?


  1. What promotional elements were used in the “What Happens Here, Stays here” campaign?

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