6. | Question : | (TCO 8) By 2015, Ford hopes to compete in North America, Europe, and Asia by offering several global models including the Fiesta, the Fusion, and the Mondeo. The company, which refers to its new strategy as One Ford, anticipates that its global models will share the same components and looks and be positioned in a similar way in each market in which they are sold. What is behind Ford’s One Ford vision? What is the company hoping to accomplish with this strategy? |