BUSN 427 Week 6 DQs

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BUSN 427 Week 6 DQs

BUSN 427 Week 6 Discussion 1

How might a company make strategic use of countertrade schemes as marketing weapons to generate export sales revenues? What are the risks associated with pursuing such a strategy?

BUSN 427 Week 6 Discussion 2


What are make-or-buy decisions? What are the advantages of make versus buy and visa versa? Are these decisions harder for international firms as opposed to strictly domestic firms?

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