Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 239 in chapter 9 of your e-text.
Given our study through the first three weeks, to what do you attribute P&G’s success and its ability to continually grow its business? Were you to project into the future, what recommendations would you make to P&G marketing executives, especially as to where the company might be vulnerable?
“We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come”