MKTG 410 Week 6 DQ 1
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MKTG 410 Week 6 DQ 1
Read the Shield Financial: Overheard Trade Secrets on page 276 in the text. Discuss the questions at the end of the case:
- a) What are the possible actions Bloom could take?
- b) What are the possible reactions from the (that is, customers) to Rowland’s information?
- c) What is an ideal course of action given all of the issues involved?
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