Week 1 DQ 1
Name the six steps in the marketing research process as discussed in the Kotler text.
Why is it important to include all of these steps in the research process?
Why is the first step the most important?
Week 1 DQ 2
Why is it important for a company to have a well written mission statement?
What key points do you think need to be included in the mission statement?
Should a mission statement also be a marketing tool?