MKTG 522 Week 2 DQs

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MKTG 522 Week 2 DQs

Week 2 DQ 1

What are some of the factors that influence consumers’ buying behavior?
Have the purchasing habits of your parents and/or grandparents influenced your buying behavior?
If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common?

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Week 2 DQ 2

What are some of the challenges faced by marketers as they attempt to define their target markets?
How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable?
Why is extensive research necessary for an accurate definition of a target market?


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