MKTG 522 Week 5 DQs

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MKTG 522 Week 5 DQs

Week 5 DQ 1

As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution?

It has been said that “channels of distribution may be the best opportunity for a sustained competitive advantage.” Based on your Kotler text, would you agree or disagree? Why?

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Week 5 DQ 2

Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.


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