There are two distinct sides of any negotiation. In many cases, people tend to review contract negotiation from the buyer’s perspective. However, no analysis of contracts and negotiations would be complete without considering the seller’s perspective on bid participation and negotiation. The bid/no-bid decision requires analyzing the risks versus the opportunities of a potential business deal before deciding whether or not to proceed.
This week, we will consider the buyer’s and seller’s decision to participate on a bid. Consider the following: