The Course Project requires you to practice the development of a new product/service. You will have to generate your idea for an innovative, new product/service. Ideas come from many sources – your imagination, recognizing a void in the marketplace, changes in environmental factors (political, economic, social, technical), friends, relatives, and so on. Once you have the idea, you need to focus on the necessary condition to turn an idea into a developed customer product/service. To that end, you will need to focus on competitors for your innovation and how you will position it versus them. Market-research techniques that fit your innovation should be described, and you may find information in chapter 6 of the text useful . Finally, you will determine the best product-development process and launch strategy for your innovation.
Week 1 – Product/Service Idea (graded-see grading rubric).
Week 4 – Submit report sections 4-6 (graded-see grading rubric).
Week 7 – Final Course Project (graded-see grading rubric).
|Week 1: Product/Service Idea||28||12%||Points awarded for description of the innovation and a demonstration that the product or service is a core innovation opportunity, adjacent innovation opportunity, or transformational innovation opportunity.|
|Week 4: Report of Sections 4-6 of Project||87||38%||Complete product/service description, including the type of innovation represented and the source for the idea.|
Product/service offering and a description of benefits that customers will recognize and realize. In short, how does the proposed innovation create value. The material in this assignment covers sections 4-6 listed in the outline, above.
Sixty-seven points for completeness, including identification of specific competitor products or services and specific customer benefits.
Twenty points for correct format (see requirements in assignment description above) and a completed spelling and grammar check.
|Week 7: Final Course Project||115||50%||One-hundred points for completeness according to the outline above.|
In addition, the paper should include specific recommendations for testing and market research, the launch strategy, and considerations of external economic or social conditions.
Fifteen points for correct format, spelling, and grammar.
|Total||230||100%||A quality paper will meet or exceed all of the above requirements.|