SBE 430 Final Exam

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SBE 430 Final Exam

 1.Question :(TCO 1) Which is the greatest value of global e-commerce transactions?
Student Answer: Business-to-business
 None of the above


 2.Question :(TCO 1) Which of these is mainly associated with buy-side e-commerce?
Student Answer: E-CRM
 All of the above


 3.Question :(TCO 1) A fulfillment risk of E-business is:
Student Answer: e-mail enquiries from the website don’t reach the right person and are ignored.
 goods ordered online go missing or are delayed and the customer never returns.
 hackers penetrating a system and steal credit card details.
 a company e-mails customers without receiving their permission, so annoying customers.


 4.Question :(TCO 1) An affiliate can best judge their site effectiveness through__________.
Student Answer: Earnings Per Click (EPC)
 Pay Per Click (PPC)
 Cost per Thousand (CPM)
 Cost Per Acquisition (CPA)

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 5.Question :(TCO 1) An intermediary site which is a gateway to a range of services and information on other sites is__________.
Student Answer: Evaluator
 Virtual community


 6.Question :(TCO 1) A revenue model is typically:
Student Answer: one element of a business model.
 the main component of a business model.
 A and B
 None of the above


 7.Question :(TCO 2) A company ________ can be used to provide shared content for staff only.
Student Answer: Internet
 None of the above


 8.Question :(TCO 2) EDI is__________.
Student Answer: achieved through value added networks only
 the exchange of documents in standardized electronic form
 achieved across the Internet only
 implemented using XML only
 None of the above


 9.Question :(TCO 2) A company ________ site can be used to provide access to all interested users.
Student Answer: Internet
 None of the above


 10.Question :(TCO 3) A key CRM technique is a sub-set of cross-selling, but in this case, selling more expensive products. This is__________.
Student Answer: Reactivation


 1.Question :(TCO 2) An important factor controlling the level of adoption to the Internet in a country related to ease of use is__________.
Student Answer: perceptions and technologies that govern security
 entry cost and cost of broadband
 benefits of the Internet compared to other channels
 different technology platforms available for using the web


 2.Question :(TCO 2) Which of these factors is most relevant to assessing offline purchases resulting from online use?
Student Answer: Proportion of customers with access to Internet
 Proportion of customers influenced by Internet
 Proportion of customers purchasing by Internet
 Proportion of customers using e-mail
 None of the above


 3.Question :(TCO 2) WAP stands for__________.
Student Answer: Wireless Access Protocol
 Wireless Application Protocol
 Wireless Authentication Protocol
 Wireless Admission Protocol
 None of the above


 4.Question :(TCO 3) Why is it often necessary to revisit previous stages in the systems development life cycle?
Student Answer: Change in system requirements
 Requirements have been ill-defined
 Design oversights or errors
 System errors discovered
 All of the above


 5.Question :(TCO 4) Strategic option selection forms part of:
Student Answer: Strategic analysis.
 Strategic objectives.
 Strategic definition.
 Strategic implementation.
 None of the above


 6.Question :(TCO 4) An example of a metric from the customer component of the balanced scorecard:
Student Answer: Customer satisfaction index.
 Procurement lead times.
 Training hours per employee.
 None of the above


 7.Question :(TCO 4) An example of the improved bargaining power of suppliers online.
Student Answer: Wider product choice and more price transparency
 Competitors from overseas can enter market with lower entry costs
 Soft-lock-in created by use of e-business applications
 Commoditization makes it less easy to differentiate products


 8.Question :(TCO 5) What is the focus of marketing orientation?
Student Answer: Suppliers
 None of the above


 9.Question :(TCO 5) Internet contribution is a good indicator of_________.
Student Answer: offline marketing effectiveness
 website design effectiveness
 overall business contribution of an e-commerce site
 A and C
 None of the above


 10.Question :(TCO 5) The direct online contribution effectiveness refers to__________.
Student Answer: the reach of audience volume of a site
 the proportion of sales influenced by the website
 the proportion of business turnover achieved by e-commerce transactions
 A and C
 None of the above
1.Question :(TCO 6) Which of the following describes flow process charts?
Student Answer: Assesses the efficiency of the process
 Places the different activities in a logical sequence using symbols for the different type of activities
 Identifies the different activities conducted in a process in a hierarchical form
 Relates the different activities conducted to different functional parts of the organization
 None of the above


 2.Question :(TCO 7) Tacit knowledge is__________.
Student Answer: the same as information
 the same as data
 readily detailed in procedural manuals and databases
 intangible, it is based on experience on how to react to a situation
 None of the above


 3.Question :(TCO 8) One user viewing one page of a website is__________.
Student Answer: a unique visit
 a hit
 a page impression
 visit duration
 None of the above
 4.Question :(TCO 1 and 2) Explain Tim Berners-Lee’s contributions to e-Commerce. Analyze how those contributions have played a part in the growth of this field.
 5.Question :(TCO 4) Apply one of the four different e-commerce strategies we discussed in our lecture by picking one and explaining how an online retailer would utilize the strategy you chose.
 6.Question :(TCO 5) What is the difference between traditional and e-marketing? List an example of how you could utilize the differences of e-marketing.
 7.Question :(TCO 6 and 8) When you design a website, what are some questions you would ask yourself to design a user-centered website (list at least five questions).
 8.Question :(TCOs 1,3,4,5) Compare and contrast the traditional business model with the e-commerce model.

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