Strayer MKT 312 Entire Class

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MKT 312 Marketing Communications


This course explores the essential elements of marketing communication. Topics covered include media and messages, branding concepts, word-of-mouth, social media, digital marketing, and the ever-changing communication market. Selecting appropriate communication channels to highlight products, brands, and services to sustain a competitive advantage will be highlighted.

NOTE: This entire class includes discussions, assignments, course projects, and exams


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