Strayer MKT 315 Entire Class

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MKT 315 Business Logistics Management


Examines the components and configuration of supply chains in support of marketing and retailing operations. Reviews the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyzes considerations for material sourcing; inventory management; distribution channel configuration; forecasting; supply network coordination, channel performance monitoring, technology applications, and supply chain design options.

NOTE: This entire class includes discussions, assignments, course projects, and exams


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