Strayer MKT 465 Entire Class

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MKT 465 Social Media Strategy

 

Prepares social media managers to launch and monitor social media marketing campaigns across the organization. Topics include aligning social media to business goals, strategy planning, campaign management, and measuring the return on investment of social media activities. Includes discussion of organic and paid tactics for communicating with a target audience.

NOTE: This entire class includes discussions, assignments, course projects, and exams

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