Strayer MKT 510 Entire Class

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MKT 510 Consumer Behavior

 

Analyzes the concepts and principles of consumer behavior in relation to marketing decision-making. Examines the psychological processes of consumer decision-making and how they impact purchasing decisions and customer satisfaction. Emphasis will be placed on consumer behavior and the different marketing approaches and their implications on marketing strategies.

NOTE: This entire class includes discussions, assignments, course projects, and exams

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