Strayer MKT 520 Entire Class

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MKT 520 Social Media Marketing


This course explores the use of social media marketing as a key marketing strategy within an organization. The focus of the course will include creating media goals, strategies, target audiences, and prime social media channels and then implementing a platform-specific tactical plan. Qualitative and quantitative measurements will be explored to measure the return on investment from social media marketing activities.

NOTE: This entire class includes discussions, assignments, course projects, and exams


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